Hand-crafted WordPress plugins, trusted by 800,000+ sites.
I'm Daniel Iser — creator of Popup Maker, Content Control, and User Menus. I build open-source tools that help WordPress sites convert more, protect content, and personalize every visit.
Plugins with a job to do
Free on WordPress.org, with pro upgrades that fund full-time development. No bloat, no lock-in.
Popup Maker
The most popular popup & marketing plugin for WordPress. Targeted popups, opt-ins, and announcements — without the bloat.
700,000+ active installsExplore →Content Control
Restrict content by role, membership, or device. Protect pages, posts, media — even individual blocks.
40,000+ active installsExplore →User Menus
Show the right menu to the right user. Role-based visibility, login/logout links, and personalized greetings.
80,000+ active installsExplore →From the blog
Notes on WordPress development, the plugin business, and the occasional rabbit hole.
Why Etch Is My Leading WordPress Stack for the Next Three Years
What a matched Bricks, Etch, and FSE benchmark changed about my WordPress platform strategy—and why Etch is now the default for new custom builds.
I Built the Same WordPress Page With AI in Bricks, Etch, and Gutenberg
A hands-on comparison of Bricks, Etch, and WordPress FSE for AI-assisted page building, atomic edits, frontend performance, portability, and long-term maintainability.
Bricks vs Etch vs Gutenberg Performance: Same Page, Very Different Output
Five-run WordPress performance comparison of a matched landing page built natively in Bricks, Etch, and Gutenberg FSE.
A decade-plus of WordPress, one commit at a time
From freelance builds to plugins running on nearly a million sites — I care about performance, backwards compatibility, and shipping software that outlives trends. When something breaks at 2am, it’s my name on the plugin.
Follow on GitHubRead my story$ wp plugin install popup-maker –activate
$ wp plugin install content-control –activate
$ wp plugin install user-menus –activate
Success: 3 of 3 plugins activated. ✓