Conversations about WordPress products, accessibility, and building software that lasts.

I’ve spent more than fifteen years building WordPress products and sharing what the work teaches—from accessibility and plugin architecture to freemium strategy and the realities of running an independent software business.

WordPress Accessibility Showcase for Global Accessibility Awareness Day

A long-form conversation with representatives from Popup Maker, Gravity Forms, Elementor, WP Accessibility, and others about building and maintaining accessible WordPress products.

Giving Away the Farm: How many features belong in a freemium plugin?

A conversation with WP Product Talk about balancing useful free products with paid upgrades—and building a WordPress business that can sustain both.

Effective Target Messaging on Your WordPress eCommerce Site

A conversation with BobWP about Ahoy, Popup Maker, conditional messaging, ecommerce targeting, and growing practical WordPress plugins.

Five Years of WordPress Mastermind: The People Behind the Plugins

Jack Arturo reflects on the long-running private mastermind and profiles Daniel as a technical sounding board behind Popup Maker and Content Control.

Premium vs. Add-ons: Which model fits a WordPress plugin?

Freemius interviewed Daniel alongside James Laws and Robert Abela about product packaging, support load, upgrades, and the tradeoffs behind WordPress plugin business models.

The WordPress business mastermind behind years of shared growth

In a ten-year GravityView retrospective, Zack Katz names Daniel among the six founders who met every two weeks to compare notes and help one another build healthier product businesses.

Let’s have a useful conversation

I’m available for thoughtful conversations about WordPress plugin architecture, accessibility, open source, AI-assisted engineering, product strategy, and sustainable independent software businesses.