I’m Daniel Iser — a WordPress plugin developer, founder and lead engineer at Code Atlantic, and the creator of Popup Maker, Content Control, and User Menus. I build practical tools meant to keep working long after the trend cycle moves on.
My work spans open-source WordPress products, the company behind them, and a growing set of independent media, education, commerce, event, and public-interest projects.
I started building for WordPress when the ecosystem still felt small enough to know everyone shipping serious plugins. What began with client work grew into products used across more than 800,000 active WordPress installations.
Today I lead engineering at Code Atlantic, where we maintain Popup Maker, Content Control, and User Menus. The job is equal parts product architecture, backwards compatibility, customer empathy, and making careful decisions at the scale of hundreds of thousands of websites.
Outside WordPress, I work with my wife, April Iser, through Iser Media LLC, the company and legal home behind our portfolio. It brings together projects we each lead and work we share. My part is rarely just technical: I build products and systems, run growth and advertising, handle operations, and do the physical work needed to turn ideas into something real. The same is true on our rural Florida homestead, where I’m usually the heavy-lifting workhorse, builder, and practical engineer, while April and I split the gardening.
Touring, field IT, and agency work all came before the product company. Each chapter taught me how to stay calm around complicated systems, find the real failure, and keep moving.
In 2007 I drove an equipment truck on two national and cross-border North American runs: the Radio Rebellion tour with Job for a Cowboy, Behemoth, Gojira, and Beneath the Massacre; then the Coheed and Cambria / Clutch co-headliner with The Fall of Troy. Both runs stopped at The NorVa just five weeks apart. The road also included the 9:30 Club, The Warfield, The Wiltern, and House of Blues rooms across the country.
2007 · United States + CanadaFor the next few years I handled hands-on IT under WizardIS: pulling cable, cleaning viruses and malware from machines, repairing PCs, troubleshooting X-ray equipment and its connected systems, and doing whatever it took to keep local offices and small businesses working.
WizardIS · field serviceThat field-service work grew into Wizard Internet Solutions and WizardIS, where I built websites and client systems before the agency work increasingly turned into reusable WordPress products.
Websites · systems · client workThose recurring client problems became plugins, and the product work became Code Atlantic, Popup Maker, Content Control, and User Menus. The scale changed; the habit of solving the real operational problem did not.
Code Atlantic · WordPressEach plugin started with a concrete problem and grew by staying focused on it: conversion, access control, and personalized navigation.
Targeted popups, opt-ins, announcements, and conversion tools for WordPress.
700,000+ active installsExplore →Restrict pages, posts, media, and blocks by role, login state, membership, or device.
40,000+ active installsExplore →Show the right navigation to the right person with visibility rules and personalized links.
80,000+ active installsExplore →WordPress gave me a platform and a community. Contributing back has included code, platform work, support, translation, and event organizing.
Credited on WordPress releases 5.3, 6.0, 6.1, and 6.9.
4 credited releasesContributions to the systems and services that support the broader WordPress.org ecosystem.
WordPress.org contributor badgeFrank Corso led the founding effort; Karena Kreger and I formed the original three-person core team. I organized WordCamp Jacksonville for five years as the team grew to nearly ten people. I’ve also spoken at WordPress meetups, sharing practical lessons from plugin development and product building.
Five years · 3-person start → nearly 10 organizersPublic support and translation work that helps open-source software reach and serve more people.
Contributor badges activeIser Media LLC is the company and legal home behind the portfolio, bringing together projects April and I each lead along with work we share. The portfolio is intentionally varied, but each project begins with the same question: can we make this genuinely useful?
HAP Summit, Self-Reliance Academy, Life Ec, and practical learning built around capability and preparedness.
Events + educationSouthern Kissed Belle, Family Nucleus, Politically Opinionated, Iser Images, The Rational Voter, and The Willow Branch Witches.
Media + photographyWitchin’ Tees, Iser Defense, DeFlock Florida, Rivers Reconnected, and Blow the Dam.
Brands + initiativesApril and I co-founded the Homesteading & Prepping Summit and have spent six years building it together. We care deeply about creating a welcoming experience, personally hosting meals, connecting with attendees, vendors, and speakers, and improving the event each year. The work is equal parts promotion, production, hospitality, logistics, and building the durable digital platform that carries the community from one annual gathering to the next. Our seventh annual summit is planned for 2027.
Elkton, Florida
Two days of classes, vendors, and community. More than 500 people have attended across the summit’s history.
Sixth annual editionThe projects change. The operating principles do not.
Start with the person using the thing, not the feature list or the trend.
Customer value firstRespect performance, backwards compatibility, and the cost of every future maintenance decision.
Long-term ownershipOpen-source work gets better when the reasoning, tradeoffs, and useful pieces are shared.
Contribution over theaterFor code, releases, WordPress contributions, and the occasional deep dive into how the machinery works.
Podcasts, panels, and independent coverage about WordPress products, accessibility, and building software businesses that last.